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Our Internet Marketing Philosophy

Internet marketing can mean many things, but at Year 1 Media we can quickly summarize what we believe:

“Successful internet marketing is built on a foundation of current, relevant content and enhanced with a combination of paid and free marketing tools, that results in successful search engine indexing, high website traffic and successful conversion ratios.   Our methods will increase your reach online and allow you to connect with new prospects. Our work is an investment that will continue to return lasting results and profits over time.”

We excel at internet marketing because we hold to 4 basic principles executed across 6 areas of focus. Below we’ll further explain our philosophy in more detail.

What drives our success – Our Four Principle Beliefs:

  1. Internet Marketing BeliefsSuccess is the result of sound, tested strategies. Success starts with defining your goals and then developing a solid strategy based on proven “best practices“. Our strategies are goal driven and customized for each client based on your unique needs.
  2. Successful internet marketing is organic and lasting. When you invest in continuous, organic internet marketing, it will return value & results over a long period of time. We focus on organic internet marketing methods because they do not require ongoing “advertising”. With traditional advertising, if you stop paying, your visibility immediately disappears. We focus on creating visibility for your business online that is lasting and productive.
  3. Success is based on proven processes that work. Our methods are based on our extensive experience and proven methods that work. Everything we do is built on proven internet marketing best practices.
  4. Long-term internet marketing success is a result of focus and a dedication to relevant, quality content. We are not an advertising agency. We are focused solely on internet marketing and everything we do is guided by one word: Quality. Quality drives everything that we do, from planning & design to maintenance and support.

Making the internet work for your business does not have to be complicated. In fact we can distill our internet marketing services down to 6 main objectives.

  1. Develop a solid strategy.
  2. Design and maintain an effective website.
  3. Position yourself where your customers are.
  4. Convert prospects to customers.
  5. Stay “top-of-mind” with your prospects and customers.
  6. Be ready for success.

What does it mean to be ready for success? Part of what we do is effectively support and maintain your web presence. We are always available to support our clients in every way possible. But ideally this is where you take over and provide services and products for your new clients and customers. This is where you reap the benefits of your internet marketing investment and turn our work into profitable results that grow your business.

To learn more about how we can take your internet marketing from strategy to success, contact us anytime for a free consultation.

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