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Local Search Marketing

Position your business in the search engines to be competitive


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Growing your business means growing your reach online.
You can trust us to develop a marketing strategy that ensures your business is found by your target market.

What you need to know

What is SEO & Why Is Local SEO So Important?

SEO stand for Search Engine Optimization. It is the action of building a website “opitmized” for adequate “search engine” indexing. In essence, a website is little more than a brochure that is floating around in the Internet with no way of being found. SEO is the act of accurately FILING your website so that people who are looking for your services or products can find you. Every business that wants to be found needs to focus on local SEO first. Otherwise, your business might not be indexed correctly, and your Land O’ Lakes, FLORIDA business may actually be showing up in the results of searches in Land O’ Lakes, Wisconsin – or worse – not showing up at all.

“Google” is offically a verb. To “google” something is the act of going online and searching. Most people search using mobile devices, such as phones and tablets. While the majority of people use Google, an increasing nmber of people are using “apps” such as Apple or Google MapsYelpYP.com or any growing number of online resources that return local business information and reviews.

Technology has completely revolutionized how we locate and discover local information, and almost half of all local searches begin without a specific business in mind. People are searching for a business they know provides the service they’re looking for. This is where the opportunity lies for locally focused small businesses.

With over 2 billion local searches on Google alone every month, that’s just scratching the “search” surface. Yahoo and Bing.com have a much smaller marketshare than Google, but it’s estimated that Yahoo has 100 million unique visitors each month searching for local services and information. On top of that, sites like Yelp and YP.com and hundreds of other similar sites that are portals, directories, apps and services are also used by people to find local businesses and service providers.

Local SEO is the act of indexing your website, expanding your reach and positioning your business online where customers are actively looking.

Read our in depth study about why Local Search Marketing is important for every business.

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